Website Analytics (GA4)

Overview

This page summarizes key Google Analytics 4 (GA4) metrics via DataStudio for my portfolio website. The goal is to track user behavior, traffic sources, and engagement patterns to continuously improve user experience and content performance.

Key Metrics

Key Insights

  • The portfolio received 116 28-day active users and 21 active users during the reporting period.

  • Most traffic came from the United States, which accounted for 57.1% of users.

  • Additional traffic came from Canada, the Netherlands, and the United Kingdom, while 28.6% of users were categorized as “not set.”

  • User engagement decreased throughout the funnel, with scroll activity dropping to 45.69% and user engagement dropping to 37.07%.

  • Only 5.17% of users clicked, suggesting opportunities to improve calls to action, project links, and interactive elements across the site.

  • Traffic was concentrated mainly on Chrome and Safari, so future website testing should prioritize those browsers.