Marketing Analytics for CEP

Below are selected projects from my work with the Trauma Resource Institute (TRI), where I leveraged marketing analytics to evaluate and optimize Google Ad Grants performance. These projects demonstrate my ability to analyze search behavior, assess campaign structure, and translate performance data into actionable recommendations.

By combining statistical analysis, dashboard development, and search query insights, I focused on improving traffic quality, identifying non-brand demand opportunities, and supporting more effective campaign and landing page alignment.

What You’ll Find

TRI Google Ad Grants Dashboard

This dashboard summarizes TRI’s Google Ad Grants activity for CRM vs TRM using the latest campaign exports. It focuses on search volume, match-type distribution, and top search themes to evaluate traffic quality and identify opportunities for optimization.

View Interactive Dashboard

View full dashboard here: https://angelakew.github.io/dashboard/

TRI Google Ad Grants Explorer (Shiny App)

This interactive Shiny app lets users explore TRI’s Google Ad Grants performance for CRM vs TRM campaigns. The application supports program-level filtering and diagnostics for campaign volume, match-type distribution, and search-term quality.

View Interactive App

Launch app externally: https://angelakew.shinyapps.io/TRIapp/

TRI RevealJS Client Presentation

Launch presentation externally: https://angelakew.github.io/TRI-revealjs/#/title-slide

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